Project Overview
Epic Planner is a modern wedding planning platform created during a UX/UI boot camp as a collaborative project.
The product includes a responsive website and mobile app designed to offer a seamless, intuitive experience for couples planning their weddings.
It connects users with a broad range of event vendors, while giving vendors space to showcase their services and attract clients.
The problem
Couples often struggle with managing wedding planning across multiple platforms, leading to disorganization and added stress.
There’s a lack of centralized platforms that offer clear vendor information, including pricing, availability, portfolios, and reviews.
Many users feel overwhelmed without proper tracking tools and reminders to help stay on schedule.
The goal
Create a user-friendly interface that allows couples to easily browse, compare, and book wedding vendors in one place.
Design a mobile app with built-in tracking and reminders to help users manage their wedding planning anytime, anywhere.
Support a smooth booking experience focused on a key task: finding and booking a wedding photographer, with access to portfolios, pricing, availability, and customer reviews.
Deliver a stress-free, efficient experience by bridging the gap between couples and vendors.
Design Process
Our team of five utilized the Double Diamond framework, based on the Design Thinking methodology, to shape our process. Instead of adhering to a strictly linear approach, we moved through stages iteratively, continuously refining our solutions as the project progressed.
Discover
Research was conducted in two phases:
Phase 1: Competitive Analysis
Phase 2: Surveys and Interviews
Competitive Analysis
The team analyzed the strengths and weaknesses of various applications offering similar services to our platform.
The Knot
This wedding planning application was included in our competitive analysis, and the findings are summarized below.
Zola
Zola, another wedding planning application, was part of our competitive analysis. The results are presented below.
Survey
Our team conducted a survey to understand user challenges and preferences when booking wedding services online. The insights gathered from this research were instrumental in refining our design and enhancing the overall user experience.
Interviews
Survey and interview takeaways
According to the survey, many users stated that the photographer’s portfolio and high-quality images from previous weddings are the most important factors when choosing a photographer.
The second most influential factor was the price of packages, along with the photography style and themes.
Customer reviews were ranked as the third key consideration in the selection process.
Define
Synthesized key insights gathered during the discovery phase to define the core user problem.
Organized research findings into actionable design goals.
Identified patterns in user behavior, pain points, and motivations.
Framed a clear problem statement to guide design decisions.
Established a shared understanding of user needs across the team.
Set the foundation for creating a user persona that informed all future design phases.
Persona
The following persona captures our primary user and helped shape our design strategy.
Design
In the Design phase, we translated user needs and defined goals into tangible solutions through iterative prototyping. Starting with low-fidelity wireframes, we focused on laying out core features and structure quickly to explore different layout possibilities and user flows.
Once the foundational structure was validated, we moved into mid-fidelity wireframes to refine functionality, visual hierarchy, and navigation patterns. This allowed us to test usability and gather feedback before applying visual styling.
Finally, we created high-fidelity mockups that reflect the final look and feel of the product. These included detailed UI elements, brand colors, typography, and realistic content to simulate the actual user experience. This progression ensured that our design decisions were informed, user-centered, and strategically aligned with the project goals.
Low Fidelity
As part of the Design Phase, we created a low-fidelity sketch to help the team visualize the user journey of booking a photographer. This early prototype allowed us to track the task within the app and explore effective ways to implement the key decision-making factors users highlighted—such as portfolio quality, pricing transparency, availability, and reviews.
Deliver
Mid Fidelity
The next step was to create a mid-fidelity wireframe, allowing users to test the design in its early stages. This helped us validate the layout, navigation flow, and core functionalities before moving into visual details.
High Fidelity
UI Kit
Reflextion
Learned the value of iteration—design improves with continuous refinement.
User testing played a key role in validating ideas and uncovering blind spots early.
Being patient during the research and define phases helped us better understand real user needs.
Discovered that good design takes time and requires flexibility and openness to change.
Recognized that design is never truly finished—it’s an ongoing process of improvement and adaptation.