Epic Planner, a planning app for weddings
Plan your wedding easier than ever!
UX-Land boot camp
Year: 2024-2025
Team: Five designers
Role: UX/UI designer
Tools: Figma, Figjam, and Maze
Overview
Epic Planner is a wedding planning app designed to help users coordinate every aspect of their special day. The platform connects users with a wide range of wedding vendors while also allowing them to add their own preferred vendors, making it a highly customizable planning tool. This flexibility sets Epic Planner apart, enabling users to manage their wedding plans effortlessly while staying on track for their big day.
The app is designed to provide a seamless and user-friendly experience for tracking tasks and setting timely reminders. It ensures that users take necessary actions at the right moment, reducing stress and keeping everything organized. Additionally, users can explore and book services from verified vendors within the community. The platform includes vendor reviews and highlights top-rated vendors known for their exceptional service, helping users make informed decisions.
Our team focused on research, design, and competitive analysis to shape the app’s experience. As a UX/UI designer and researcher, I contributed to both user research and interface design, which was an exciting and valuable opportunity. Throughout the process, we found that continuous iteration based on user testing significantly improved usability, ensuring that Epic Planner remains a truly user-friendly and intuitive wedding planning solution.
User Research: Enhancing the Photographer Booking Experience in Epic Planner
1. Research Goal
The objective of this research was to understand the pain points, preferences, and expectations of users when booking a wedding photographer online. Insights from this research helped refine Epic Planner’s photographer booking feature to ensure a seamless, trustworthy, and user-friendly experience.
2. Methodology
Survey: Conducted via Google Forms, targeting individuals who have booked or searched for a wedding photographer.
User Interviews: In-depth conversations with selected respondents for deeper insights.
Sample Size: 16 survey responses + 4 user interviews.
3. Key Findings & Insights
A. Challenges in Booking a Wedding Photographer Online
Common Pain Points:
Lack of portfolio transparency: Users wanted to see full wedding galleries and photographers information instead of just selected highlights.
Unclear pricing: Many photographers did not provide clear package details or hidden fees upfront.
Trust & credibility concerns: Users worried about inconsistent quality and whether reviews were authentic.
Slow response times: Many users never heard back after submitting inquiries.
Availability and booking: Many users prioritize checking a photographer's availability before making their final decision.
Design Consideration: In Epic Planner we made feature detailed photographer portfolios, transparent pricing, and verified reviews to improve trust and decision-making.
B. Factors Influencing Photographer Selection
Top Priorities When Choosing a Photographer:
Photography style & portfolio quality
Pricing & package options
Reviews & recommendations
Experience with weddings
Personality & communication style
Design Consideration: In Epic Planner we offered comparison tools, search filters, and a feature to schedule introductory chats with photographers.
C. Communication & Booking Preferences
How Users Prefer to Connect with Photographers Before Booking:
Live chat within the app
Email exchange
Instant booking without contact
Design Consideration: In Epic Planner we allowed users to chat directly with photographers.
D. Budgeting & Payment Concerns
What Influences Users' Budget for Photography?
Overall wedding budget
Package contents (hours, albums, number of edited photos)
Photographer’s experience level
Payment flexibility (installments, deposits)
User Pain Points:
Users wanted clear payment terms and the ability to pay in installments.
Design Consideration: In Epic Planner we provided clear pricing on each package, and deposit structures for easier budgeting.
4. Conclusion & Next Steps
Trust, transparency, and communication are key to improving the photographer booking experience.
Epic Planner is designed to solve these issues through:
Verified reviews and full portfolio galleries
Clear, upfront pricing and payment flexibility
Live chat option
Photographer comparison tools and search filters